Starting an online store is a lot like trying to cook something from scratch: it can be overwhelming if you don’t have a list of ingredients and a clear recipe.  So hi, I’m Juliana, and I’ll be your ecommerce chef today! To help you get started, we’ll go over my step-by-step recipe to create a…

When you build a website, there are two major aspects to consider: consumers and search engines.  Finding a balance between these two aspects is tricky: You need an SEO-friendly website so you show up on Google when consumers are searching for your products. But you also need a creative, user-friendly website so consumers can easily…

In 2024, Instagram has become the modern-day storefront, TikTok is the latest fashion runway, and Pinterest is the trendsetting editorial. Shoppable posts are now the retail experience reimagined. Life has shifted online, and when it comes to fashion marketing, your clothing brand should follow suit.  {“@context”:”http:\/\/schema.org”,”@type”:”WebPage”,”video”:[{“@type”:”VideoObject”,”name”:”TOP 3 Marketing Strategies for Small Businesses 2024″,”description”:”Sell on Instagram…

In the US and Canada, trademark and copyright are two very popular and common legal terms—you’ve likely seen the symbols ™, ®, or © affixed to various brand names, logos, or titles.  Both trademark and copyright offer some degree of long-term protection for your creation, barring others from unauthorized use of your intellectual property. But…

Last year my company, Beardbrand, was sued for alleged violations of New York laws similar to the Americans with Disabilities Act. It’s not in my nature to settle a bogus claim, so I hired Mark Berkowitz, a New York-based lawyer experienced in accessibility matters. We made clear to the plaintiff’s attorney our refusal to pay…

Print-on-demand is one of the best ways to start a Shopify business because the barrier to entry is low: The startup costs are minimal (you only have to cover the product costs for items you sell and the Shopify fee) You don’t have to deal with any production hassles because your print provider takes care…

Search engine optimization tools can be pricey. But a few, such as Bing Webmaster Tools, are free. It provides several helpful resources, including site scans. To use, verify your site with Bing. The process is easy if you’ve already verified on Google Search Console. Choose “Import sites from Google Search Console” and allow access through…

In the bustling world of ecommerce, standing out from the competition is a constant challenge. For merchants with large product catalogs or those in highly competitive industries, a well-thought-out SEO strategy can make all the difference. One of the most effective yet often overlooked components of this strategy is URL customization. In this blog post, we’ll explore how customizing your URL structure can help your search engine visibility, enhance user…

Established in 1995, eBay is still the second most popular marketplace in the world. From its humble beginnings as a virtual garage sale, it’s grown into an ecommerce giant. The best part about eBay is that anyone can sell anything. Well, except for unpasteurized dairy products, counterfeits, and several other restricted items. eBay is ideal…

Welcome to a special edition post, brought to you by Beau Lebens, Head of Engineering for Woo. Last week on our Developer Blog, I shared an updated roadmap and vision for the future of WooCommerce, and I wanted to share it here, too. That post gets a bit technical, so I thought I’d offer a…