98% of customers consider and look at product reviews when making purchase decisions. But no surprise there! You probably also check reviews when shopping on a marketplace like Amazon or browsing a store’s page on social media. Generally speaking, customers don’t trust businesses with negative reviews, or worse…no reviews at all. That’s why collecting customer feedback and working with it should be on your ongoing to-do list as a small business owner.…

Over the years, Shopify has stood out as a leading choice for entrepreneurs eager to establish their digital presence. With giants like Tesla, Sephora, Netflix, and millions of other successful sellers, Shopify has cemented its reputation as a go-to solution in the ecommerce world.  But is Shopify still worth it in 2024? It’s a valid…

Retail giants like Adidas and Ikea are dipping their toes into the sea of augmented reality (AR), creating immersive shopping experiences in their online stores, like trying virtual shoes and visualizing furniture in your living room. Smaller businesses and online entrepreneurs might think getting into AR is out of reach. However, it is actually pretty attainable. If you feel you’re missing out on the AR trend, it just means you might not…

Businesses change website domains for many reasons — rebranding, acquisition, product changes, and more. While it is often necessary, a new domain reduces organic search traffic by upwards of 30% in my experience. Similar to a new URL structure, domain changes require 301 redirects, which leak equity. I’ve seen rankings slip for months afterward. If…

Augmented reality, mixing virtual elements with the real world, is getting into ecommerce to bring new possibilities and change how customers interact with products and make purchase decisions. By 2025, Statista predicts that approximately one-third of US shoppers will have embraced AR-powered technologies for their online purchases. So, what exactly is augmented reality, and how can AR shopping benefit ecommerce businesses? Let’s find out in more detail. What…

You’ve set up your Amazon store and started selling, but how can you encourage your customers to leave reviews? Amazon reviews are pivotal in persuading potential buyers to make a purchase. The volume of reviews for your product directly influences its appeal to customers. People tend to follow social proof—the actions of others unconsciously signal…

When shopping for a new product, it’s common to start by reading product reviews. If you want a closer look at an item’s features and details, you might find yourself watching unboxing videos.  Unboxing content has been popular with shoppers for more than a decade. In 2023, videos with the word “unboxing” in the title…

Every week we publish a rundown of new products from companies offering services to ecommerce and omnichannel merchants. This installment includes updates on payment platforms, smart search, B2B commerce, resale programs, gated-offer tools, logistics, customer experience platforms, and generative AI tools. Got an ecommerce product release? Email [email protected]. New Tools for Merchants: March 18 Amazon…

Note: The term ‘Etsy’ and other Etsy graphics are trademarks of Etsy, Inc. This article is not endorsed by Etsy. Welcome to Etsy—the crafter’s paradise! This marketplace connects artists and creative entrepreneurs with customers around the world. It’s a great place for shoppers to find unique products not available in big-name retail stores. Etsy’s user…