E-commerce, Online Shopping & News
Starting an online store is a lot like trying to cook something from scratch: it can be overwhelming if you don’t have a list of ingredients and a clear recipe. So hi, I’m Juliana, and I’ll be your ecommerce chef today! To help you get started, we’ll go over my step-by-step recipe to create a…
When you build a website, there are two major aspects to consider: consumers and search engines. Finding a balance between these two aspects is tricky: You need an SEO-friendly website so you show up on Google when consumers are searching for your products. But you also need a creative, user-friendly website so consumers can easily…
To Dean Pohlman, long-term business success stems from a purpose. His is to help men improve their health and fulfillment through fitness and personal connections. That’s the mission of Man Flow Yoga, the company he founded in 2012, which offers memberships to workout programs and a paid community. Pohlman, a former college lacrosse player, is…
In 2024, Instagram has become the modern-day storefront, TikTok is the latest fashion runway, and Pinterest is the trendsetting editorial. Shoppable posts are now the retail experience reimagined. Life has shifted online, and when it comes to fashion marketing, your clothing brand should follow suit. {“@context”:”http:\/\/schema.org”,”@type”:”WebPage”,”video”:[{“@type”:”VideoObject”,”name”:”TOP 3 Marketing Strategies for Small Businesses 2024″,”description”:”Sell on Instagram…
In the US and Canada, trademark and copyright are two very popular and common legal terms—you’ve likely seen the symbols ™, ®, or © affixed to various brand names, logos, or titles. Both trademark and copyright offer some degree of long-term protection for your creation, barring others from unauthorized use of your intellectual property. But…
Last year my company, Beardbrand, was sued for alleged violations of New York laws similar to the Americans with Disabilities Act. It’s not in my nature to settle a bogus claim, so I hired Mark Berkowitz, a New York-based lawyer experienced in accessibility matters. We made clear to the plaintiff’s attorney our refusal to pay…
For business owners, ensuring that your website loads quickly can mean the difference between gaining a loyal customer and losing a potential sale. With so many options available, today’s online shoppers won’t wait around for slow pages. They expect instant gratification, and if your site doesn’t deliver, they’ll move on to one that does. This leads us to a pressing question: how to make web pages load faster? In this…
Print-on-demand is one of the best ways to start a Shopify business because the barrier to entry is low: The startup costs are minimal (you only have to cover the product costs for items you sell and the Shopify fee) You don’t have to deal with any production hassles because your print provider takes care…
Search engine optimization tools can be pricey. But a few, such as Bing Webmaster Tools, are free. It provides several helpful resources, including site scans. To use, verify your site with Bing. The process is easy if you’ve already verified on Google Search Console. Choose “Import sites from Google Search Console” and allow access through…
In the bustling world of ecommerce, standing out from the competition is a constant challenge. For merchants with large product catalogs or those in highly competitive industries, a well-thought-out SEO strategy can make all the difference. One of the most effective yet often overlooked components of this strategy is URL customization. In this blog post, we’ll explore how customizing your URL structure can help your search engine visibility, enhance user…