An “ideal customer profile” describes a company’s most valuable prospects, those who find a product or service seemingly perfect for their needs. Ideal customer profiles help merchants: Select marketing channels, Create ad copy and design, Narrow outreach, Build email sequences, Produce how-to, problem-solving videos. AI platforms have vast databases of businesses and their audiences, helpful…

Study a successful entrepreneur, and you’ll likely uncover resilience. Take Aaron Marino. Twenty years ago his first business, a fitness center, failed, leaving him with half a million dollars of debt. Fast-forward to 2024, and Marino is a YouTube celebrity and thriving serial entrepreneur, mainly with men’s grooming products. He first appeared on the podcast…

Danish philosopher Søren Kierkegaard wrote about the paradox of choice—that is, when you’re faced with too many options, it can be difficult to make a selection. Shoppers are often faced with a vast array of options. This abundance of choices—while seemingly advantageous—can lead to indecision and ultimately drive shoppers away from your site. Thankfully, ecommerce…

Ecommerce has expanded heavily over the past several years. In fact, the global ecommerce retail sales are expected to hit approximately 8.1 trillion dollars by 2028. This growing market opens significant opportunities for those currently in the ecommerce business and those looking to enter it. However, with more businesses now involved in ecommerce, each business needs to build a competitive edge to stand out from the crowd. One such way to capitalize…

Post-purchase buy-now pay-later could be a massive opportunity for retailers, according to J.D. Power’s BNPL satisfaction survey, published Feb. 29, 2024. In a survey of 4,135 U.S. consumers, American Express, Chase, and Citi outperformed other category leaders in three key areas: reasonableness of terms, ease of use with digital account management, and security of account…

Google released this month updates to its core algorithm and spam policies. It also issued widespread manual penalties to sites with excessive AI-generated and low-grade content. Google is prioritizing spam — manually and algorithmically. If you’ve experienced a decline in rankings but no manual actions, audit your content for potential spam violations. Here’s where to…

The New Year marks the time for setting new resolutions. While some make it a goal to hit the gym more regularly, others decide to launch an online business. Out of thousands of possible trending products to sell online, hats are one of the most untapped opportunities in the custom clothing and accessories market. So, if…

Every week, we publish a rundown of new products from companies offering services to ecommerce and omnichannel merchants. This installment includes updates on promotional tools, AI-based website builders, payment platforms, email and text marketing, logistics, AI assistants, video game commerce, and merchant financing. Got an ecommerce product release? Email [email protected]. New Tools for Merchants: March…

Innovations like flat-pack furniture—pioneered by companies like IKEA—revolutionized the industry by enabling cost-effective, efficient global shipping and easier handling. Ecommerce sales required further transformation. Now furniture makers optimize packaging for individual shipping rather than bulk, adapt to faster delivery expectations, and focus on the sustainability of their packaging and transport methods. The challenge has been…

Transcribing audio and video files was once tedious and time-consuming. No more. With AI, the process is near-instant. Many transcription services offer automated versions. Here are three AI-powered tools — with my impressions of each. Audio Writer Audio Writer Audio Writer is an OpenAI-powered app for iOS and macOS. I tested it on my iPhone.…