Getting a surge of exposure for your business is an exciting moment. Whether you were mentioned by a popular podcast or rode the wave of a viral TikTok video, this newfound brand awareness could mean a spike in traffic to your website. But increasing traffic is only the first step toward making a sale. As…
Andrew Faris once managed huge Meta ad budgets while CEO of ecommerce brands. He still manages huge budgets, but now at his agency on behalf of clients. I asked him for pointers on advertising bread-and-butter commodity-type products. “Directness is the answer,” he told me. “The more tightly you communicate your product and what it does,…
Google’s search results are difficult to copy or export. The listings redirect through Google.com, requiring a click on each one to reach the destination. Moreover, search result pages now contain sections beyond traditional listings that prevent copying, such as “People also ask,” videos, and images. Yet exporting ranking URLs is important for analyzing backlink data,…
Welcome to a unique edition of the Ecwid updates blog posts. This article is not just a simple rundown of new features. It’s a gateway to your business’s future — strong, adaptable, and tech-savvy. It opens the door to a thriving business that continually grows its impact, excels at customer retention, and outperforms the competition. Over the past few months, we have launched over 30 updates, ranging from significant enhancements to minor adjustments, each playing a crucial role…
Whether you’re searching for partners or trying to secure funding, growing a brand takes determination. Venture capitalist Arlan Hamilton looks for that determination, and other traits, in an entrepreneur to determine if their business will be successful. As the founder of Backstage Capital, Arlan invests in overachieving, underrepresented entrepreneurs. To date, she’s backed 200 companies,…
This article will also be useful if you have an existing business and want to ensure you’ve taken the necessary steps to be successful. After reading this article, you’ll know: What is a print-on-demand business How to choose between print-on-demand services How to tell if the print-on-demand business model is right for you How to…
Let’s brush aside the starving artist stereotype for good. Ecommerce now provides a vast canvas for talented and visionary artists to thrive. Right this moment, an art enthusiast is browsing online galleries and marketplaces for wall art, t-shirts, and other pieces with original artwork like yours. Meet them halfway and offer them your art online.…
Being your own boss starts with the decision to make the big leap. If you’ve found us here, you’ve already taken that crucial first step. Congratulations! Now you’re ready to learn how to start a business from scratch. But where do you begin? Whether you already have a brilliant product idea or you’re just looking…
You have an innovative product, an air-tight business plan, and the chops to make it as an entrepreneur. But you’ll launch to the sound of crickets without compelling branding. The key to success is packaging your strengths into a brand that speaks to your target audience. Selling a product or service isn’t enough in the…
For commerce companies selling big-ticket items, it can be challenging to move buyers from consideration to checkout. But sticker shock doesn’t have to be a sticking point. That’s where buy now, pay later (BNPL) plans come in. BNPL plans like Shop Pay Installments can drive more sales by allowing buyers to split large purchases into…