In the world of business, data is king. However, navigating this massive amount of information can be overwhelming. Enter key performance indicators, or KPIs — the beacon that guides you through the stormy waters of data to the sunny skies of valuable insights for your business. One of the most crucial aspects of ensuring business continuity is having a clear understanding of your business growth KPIs. This can help you develop better strategies, make more informed…

Google’s algorithm updates used to be straightforward. If rankings were impacted, search engine optimizers knew the cause. For example, the Panda update in 2011 affected sites with low-value content. The Penguin update in 2012 addressed spammy links. But those causes are no longer apparent. Google’s explanations of algorithm updates are often fuzzy. It rarely offers…

Content marketing in March 2024 can go beyond St. Patrick’s Day and college basketball. Instead, marketers could focus on puppies, other forms of “March Madness,” the time change, spring fitness, and do-it-yourself crafts. Content marketing is the act of creating, sharing, and promoting content such as blog posts, videos, or podcasts to attract, engage, and…

In today’s fast-paced business landscape, effective team management is essential for sustained growth and success. We had the pleasure of speaking with Lali Sichinava, the owner of a thriving flower shop, about her experience of managing a team of 18 employees and the key skills and qualities necessary for effective leadership. The Necessary Skills and Qualities for Effective Team Management Lali Sichinava runs a Georgia-based flower shop and delivery business, Lovely Roses. With two offline locations, an online…

Here is a list of new product releases and upgrades from companies offering services to ecommerce and omnichannel merchants. There are updates on AI-powered shopping, fulfillment, local marketing, website builders, and video advertising. Got an ecommerce product release? Email [email protected]. Product Releases: February 6 Shopify launches new tools in the Winter ’24 Edition. Shopify has…

Google Ads has invested heavily in video. Recent examples include new YouTube advertising formats and Performance Max video campaigns. Video isn’t solely a brand awareness play. Compelling product videos can generate sales while promoting the brand. Google refers to this method as “leveling up for action” using ABCD principles: Attention, Branding, Connection, Direction. “Leveling up…

Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. ChatGPT can help identify and analyze direct and indirect competitors, including those you’ve not heard of. Here are some essential prompts. Identify Competitors ChatGPT’s assessment of competitors is useful for understanding a brand’s positioning in the…

Leading web browsers and email clients are doing more to stop user tracking, effectively reducing or eliminating the conversion signals many marketers depend on. Advertisers love connecting ads with sales. That’s how they measure return on advertising spend, a key metric. The same goes for ecommerce affiliate marketers, who need to know which affiliate partner…

Aaron Orendorff is a chaplain turned writer turned digital marketer. He was the first editor-in-chief at Shopify Plus and then vice president of marketing at Common Thread Collective, an ecommerce agency. He’s now head of marketing for Recart, an SMS platform. His passion is empowering colleagues and clients. He told me, “I find joy in…

In 2024, protecting customer data is crucial for ecommerce businesses. However, recent large-scale data breaches, such as Casio’s breach, which hit their customers in 149 countries, have highlighted the need for better data privacy in online retail. When companies fail to secure sensitive customer information, it damages consumer trust and can seriously impact their business. So, what measures should ecommerce companies take to enhance data privacy while still…