preview

How to Start a Print-on-Demand Business in 2024 in 9 Steps


This article will also be useful if you have an existing business and want to ensure you’ve taken the necessary steps to be successful.

After reading this article, you’ll know:

  • What is a print-on-demand business

  • How to choose between print-on-demand services

  • How to tell if the print-on-demand business model is right for you

  • How to start a print-on-demand business in 9 steps

  • . . . and much more

We’ve got a lot to cover, let’s begin!

What is a print-on-demand business?

A print-on-demand business is an ecommerce model where custom products are made only after an order is made. Unlike traditional retail, there’s no need to buy or store your own inventory in bulk. A business owner designs products like custom t-shirts and custom hoodies, and a print-on-demand company handles fulfillment and shipping.

How to know if print-on-demand business model is right for you

A print-on-demand business model is ideal if you seek minimal upfront investment and want to focus on designing products, marketing, and running your store without managing inventory. It suits artists, influencers, and entrepreneurs targeting a niche market who prefer flexibility in product offerings.

How to start a print-on-demand business in 9 steps

Now, let’s get into the steps you must take to launch your print-on-demand store and sell custom products online.

{“@context”:”http:\/\/schema.org”,”@type”:”WebPage”,”video”:[{“@type”:”VideoObject”,”name”:”9 Steps To Start a Print-On-Demand Business With Printful 2024″,”description”:”\ud83d\udcb8 Start selling with Printful today \u27a1\ufe0f https:\/\/bit.ly\/3IjWWID \n\nWant to become a business owner, but can\u2019t figure out where to begin? You\u2019ve come to the right place! We\u2019ve created a step-by-step guide to welcome you to the world of ecommerce. In this video, we\u2019ll go over everything you need to know, from signing up to Printful and finding your business niche, to creating a store and setting up payment methods. \n\n\ud83d\udccdVideo chapters\n0:00 Intro\n0:11 What is Printful?\n0:40 Create a Printful account\n0:53 Find your business niche\n2:45 Create a product template\n4:04 Connect your store to Printful\n4:43 Add products to store\n5:23 Set up pricing\n6:06 Add payment methods\n7:10 Place a sample order\n7:35 Start marketing\n\n\ud83d\udccdResources:\nHow to find a business niche: https:\/\/bit.ly\/3nPsAWA \nHow to prepare a design file: https:\/\/bit.ly\/3FXigBW \nIntegrations page: https:\/\/bit.ly\/3qVEhgt \nPayment guide: https:\/\/bit.ly\/3tUeBT7 \nHow Printful processes payments: https:\/\/bit.ly\/3GZlDtI \nPrintful Academy https:\/\/bit.ly\/3tV1scw \nPrintful blog: https:\/\/bit.ly\/3434ktd \n_________________________________________________________________________________\n\nPrintful is the easiest order fulfillment system you’ll ever use, free to set up, and with no monthly fees! You sell products on your store, we automatically process and fulfill them when orders come through, and ship them out to your customer. Easy as that!\n\nMaster the art of ecommerce:\n\nPrintful Ecommerce Integration Tutorials: http:\/\/bit.ly\/2r6O6eO\nSetting up Shop with Printful: http:\/\/bit.ly\/2QycJvI\nDigital Marketing Techniques: http:\/\/bit.ly\/2LvyryY\nEcommerce Tips: http:\/\/bit.ly\/2puPTdh\nDesign, Style & Trends: http:\/\/bit.ly\/2OnNzNS\n\nFollow us on social media:\nFacebook: http:\/\/bit.ly\/2RJOzLW \nTwitter: http:\/\/bit.ly\/2WKB1n9 \nInstagram: http:\/\/bit.ly\/2Vs9jP1 \n\nSubscribe to our blog to get the inside scoop and suggestions on how to make the most of your online drop-shipping apparel store: https:\/\/www.printful.com\/blog\/\n\nSubscribe to our youtube channel to help guide you through our drop-shipping paradise: http:\/\/bit.ly\/2MRU5uN \n\nGet in touch with us at: [email protected]\n\n_________________________________________________________________________________\nCreate a Printful account\nThe first step is easy. If you don\u2019t have a Printful account, you need to create one. Just go to our page, click Sign up and fill in your info. It\u2019s quick and completely free.\n\nFind your business niche\nBefore you move on to store and product setup, you should have a good understanding of your business idea and your target audience. You know the old saying: \u201cWhen you\u2019re selling to everyone, you\u2019re selling to no one.\u201d\n\nCreate a product template\nSo you have your Printful account and you know your target audience. The next step is to create your first product template. A product template is a Printful product with your added design\u2014like a ready-made item you can then quickly add to your store and sell. \n\nConnect your store to Printful\nIf you don\u2019t have an online store, you\u2019ll need to create one to start selling with us. You can set up your store on an ecommerce platform or an online marketplace. With your Printful account, you have a lot of options to choose from. \n\nAdd products to store\nThe next thing on your list is adding a product to your store. Choose the Product templates tab again. Pick the product template you want to add to your store and click Add to store. Here you can choose the colors and sizes of the product, add mockups, write your product description, and set your price. \n\nSet up pricing\nFiguring out your product pricing is a real balancing act between two prices\u2014the Printful price and your retail price. The Printful price is what you pay us for product fulfillment. The retail price is what your customers will see and pay you. Now you have to figure out how much profit you\u2019ll want to earn per product and add that on top of the product fulfillment price.\n\nAdd payment methods\nAnother thing you need to set up is payment methods. Here\u2019s what happens when a customer buys from your store:\nYour customer pays you the retail price on your store\u2019s platform\nYou pay Printful for fulfillment, shipping, and relevant taxes\nThe payments are not linked with each other. When your customer places an order in your shop, Printful does not have access to the money your customer pays for the order.\n\nPlace a sample order\nThis step isn\u2019t mandatory, but I\u2019d recommend that you order a sample of your products. Designs you see on the screen may look a little different when printed on fabric, so ordering samples will help you make sure that you\u2019re satisfied with the final result. \n\nStart marketing\nAlright. You\u2019ve got your store, your products, and your payment methods all set up. Now you can start selling. This is where your marketing skills come in.\n\n#printful #printondemand #printfultutorial”,”thumbnailUrl”:”https:\/\/i.ytimg.com\/vi\/YWkZhHNdOEI\/sddefault.jpg”,”uploadDate”:”2022-01-24T17:32:00Z”,”contentUrl”:”https:\/\/youtu.be\/YWkZhHNdOEI”}]}

preview
play-button

Deciding on your target audience and a profitable niche is pivotal in starting a print-on-demand business. Begin by identifying a specific group of shoppers whose interests, needs, or problems you understand and want to address. 

Valuable read: 15 Print-on-Demand Niches to Watch in 2024

There are considerable benefits of clearly defining and targeting a specific niche: 

  • Targeted marketing. Easier to create focused, persuasive campaigns that resonate with your target market.

  • Reduced competition. Standing out becomes simpler in a specialized market with fewer direct competitors.

  • Higher customer loyalty. A well-defined niche fosters a strong, loyal community around your brand.

  • Enhanced expertise. Allows you to become an expert in your area, boosting credibility and trust among potential customers. 

  • Better product fit. You can tailor products more closely to your audience’s needs, increasing satisfaction and sales.

Not being specific about the target audience is among the most common dropshipping mistakes ecommerce newcomers make. You’ll reach no one by targeting everyone, and your sales will suffer.

Here’s how to find your print-on-demand niche for your own store:

  • Use personal interests and expertise. Combining your passions or areas of expertise with market demand can lead to finding your ideal niche. Plus, having first-hand knowledge of your audience’s needs or pain points is a huge advantage.

  • Analyze market trends. Tools like Google Trends or social media analytics can help you identify popular and emerging trends. This can help you spot opportunities in real time and understand what potential customers are interested in.

  • Explore existing successful stores. Checking out successful print-on-demand stores on ecommerce platforms and marketplaces can inspire you for what you want to create. Once you’ve found a store you like, identify gaps in their product lines and read negative reviews on their ecommerce store to know how to deliver better products.

An excellent example of a brand that has a well-defined niche is The Philosopher’s Shirt. The brand creates products with a particular audience in mind: philosophy enthusiasts. The brand sells printed and embroidered apparel with funny philosophy memes, references to famous thinkers, and witty pop culture wordplay.

a man and woman standing in front of a yellow backgroundSource: The Philosopher’s Shirt

Understanding who you’re trying to reach will make it easier for you to create designs and connect with your audience. So, before you start selling custom products, research print-on-demand niches and decide who your customers are.

Valuable read: Profitable Dropshipping Niches in 2024: How to Find Them + Top Picks

Printful logo
man with jacket
Printful logo

Create and sell custom products online

Let’s go

@media (max-width:768px) {
.pf-btn-lg { height: 40px; line-height: 38px; min-width: 88px; font-size: 16px; }
}

The third-party supplier you choose directly impacts customer satisfaction and your business’s reputation. After all, your print provider is responsible for product and print quality and shipping, so do your due diligence before choosing your print-on-demand service.

No print-on-demand company stands out as the best because each has different perks and cons. These companies differ by fulfillment locations, available techniques, customer support availability, branding options, and other aspects. Check out our competitor comparison page for a clear overview of the differences. 

a screenshot of a computerSource: Printful

The main things to look for in a print-on-demand company are: 

  • Delivery times and prices

  • Customer reviews

  • Product quality and range

  • Integration with your ecommerce marketplace or platform

Always order samples! Get samples with different fulfillment techniques to see the overall product quality, shipping speed, and packaging your customers will receive.

Some online store owners use more than one print provider, but we suggest starting with one. That way, you can test the quality of their services before diversifying your supplier network.

You’ve got 2 options: build your print-on-demand store on an online marketplace or build your own website through an ecommerce platform.

What’s the difference between marketplaces and platforms? 

An online marketplace lets many merchants sell their products and services in one place. The marketplace serves as a mediator between the customer and retailer, facilitating the transaction process.

Valuable read: 10 Best Online Marketplaces for Print-on-Demand Sellers

Here are the online marketplace options Printful sellers get.

a screenshot of a websiteEcommerce marketplaces Printful integrates with. Source: Printful

Here are the benefits and drawbacks of building your print-on-demand online store through marketplaces.

Pros

Cons

Exposure to a large, established customer base

High competition among sellers

Ease of setup and use

Marketplace fees can reduce profit margins

Access to the marketplace’s SEO and marketing efforts

Limited control over branding and customer experience

No need for personal website maintenance

Dependence on the marketplace’s policies and changes

An ecommerce platform gives the business owner the tools to build their own website. Tools for everything from creating the website and tracking customer interactions to tools for marketing, analyzing, and reporting.

Valuable read: 10 Best Ecommerce Platforms for Dropshipping Business

Here are some of the most popular ecommerce platforms you can use with Printful.

a screenshot of a websiteTop ecommerce platforms sellers can use with Printful. Source: Printful

Consider these pros and cons of building a website through an ecommerce platform.

Pros

Cons

Complete control over branding and customer experience

Ongoing costs for platform use, hosting, and maintenance

Ability to customize store design and functionality

Requires more effort and time to set up and manage

Direct relationship with customers

Potentially slower start in building customer base

More flexibility in setting up pricing and promotions

Responsibility for SEO, marketing, and driving traffic

As with everything in business, there’s no one-size-fits-all. 3 aspects you should consider to decide which is the best fit for you:

  • How much time you’re willing to spend setting up and maintaining your store

  • How much control over branding you want

  • How you want to get traffic

Once you answer these questions, the choice should become clear.

The store setup process varies depending on whether you choose an online marketplace or an ecommerce platform. For marketplaces, the setup process will be faster as you have to personalize your storefront, and you’re good to go. For platforms, the building stage will take longer, but the result will be a unique website.

To find guides for different marketplaces and platforms, explore our YouTube channel and blog.

After your store is ready, connect it with a reliable print-on-demand service like Printful, so your orders can be automatically received, fulfilled, and shipped to your customers.

First, sign up for Printful for free using your email address or Facebook, Google, or Apple account.

a screenshot of a screen with a couple of t-shirtsSource: Printful

Next, from your Dashboard, click Stores > Choose platform.

a screenshot of a computerSource: Printful

You’ll be taken to a window with all the platform and marketplace options you have with Printful. Find the platform your store is on, click Connect, and follow the instructions.

a screenshot of a computerSource: Printful

Once you’ve connected your store to Printful, we’ll take care of your orders as they come in.

Your Printful Wallet is automatically created once you sign up with Printful. This helps to ensure quicker payment processing and fewer transaction errors or fees.

a close-up of a credit cardSource: Printful

You must add a primary billing method so Printful can charge you for your orders. From your Dashboard, go to Billing > Billing methods > Add new billing method.

You don’t have to add money to your Wallet if you have a primary payment set up to pay for orders automatically. But once you start getting a lot of orders, the Wallet is helpful to reduce the number of transactions.

If your Printful Wallet is empty and you haven’t set a primary billing method, your orders will show up as Failed and won’t go through until you’ve manually approved and paid for them.

To manually add funds to your Printful Wallet, go to your Dashboard > Billing > Printful Wallet > Add money. Then, choose the amount you want to deposit by credit card, PayPal, Klarna, or Sofort.

You can also pay for your orders with cryptocurrency. If you’re interested in this payment method, visit our cryptocurrency FAQ.

Now, it’s time to pick and create custom products for your online store. If you want to start a clothing brand, you can go for evergreen trending products like custom t-shirts and custom hoodies. Regardless of the type of business you want to create, explore the most sought-after products in your niche or experiment with items that reflect your brand’s personality and values.

Valuable read: 23 Bestselling Print-on-Demand Products

For additional inspiration, you can visit the bestseller section on Printful’s Catalog.

a screenshot of a websiteSource: Printful

We recommend choosing print-on-demand products that complement each other, creating a cohesive collection that encourages customers to make multiple purchases.

For example, if you’re targeting shoppers with active lifestyles, you could add your own designs to a t-shirt, leggings, sports bra, duffle bag, and water bottle.

Or, you can offer a home decor product line with wall art, tableware, candles, blankets, and pillows.

A cohesive collection ensures your brand identity is consistent, making your store more memorable and increasing the likelihood of repeat purchases. It also allows customers to mix and match items, enhancing their shopping experience. Plus, it positions your brand as a one-stop shop for specific lifestyle or decor needs, potentially boosting your average order value.

Printful logo
man with jacket
Printful logo

Create and sell custom products online

Let’s go

@media (max-width:768px) {
.pf-btn-lg { height: 40px; line-height: 38px; min-width: 88px; font-size: 16px; }
}

With Printful, you can design your products with our free Design Maker. You can either upload your existing designs or use Design Maker’s tools and resources:

  • 712 fonts

  • 20400+ clipart (300+ clipart collections)

  • 3100+ quick designs (ready-made designs)

  • 550+ background graphics and 175 colors

{“@context”:”http:\/\/schema.org”,”@type”:”WebPage”,”video”:[{“@type”:”VideoObject”,”name”:”How to Create Products with Printful\u2019s Design Maker | Tutorial”,”description”:”Unleash your creative genius with Printful\u2019s Design Maker \u27a1\ufe0f https:\/\/bit.ly\/43xwKnZ\n\nGet ready to design, create, and dominate the world of ecommerce with Printful\u2019s Design Maker\u2014your ultimate tool for making product designs and mockups!\n\nIn this video tutorial, we go through the basic features of our Design Maker.\n\n\ud83c\udf88 Table of contents:\n\n00:00 Discover customization techniques\n01:15 Start using the design tools\n01:50 Enhance your designs with Premium Images\n04:00 Visualize your product designs with Mockups\n04:57 Design all-over print products\n\n\ud83d\udcd6 Resources mentioned in the video:\n\n\ud83d\udccd Discover Printful\u2019s Product catalog: https:\/\/bit.ly\/3QgJvQS\n\n\ud83d\udcfc How to Create Embroidery Designs with the Printful Design Maker: https:\/\/youtu.be\/usB8rd_HZVg\n\n\ud83d\udcfc How to use Printful\u2019s Custom Mockup Maker: https:\/\/youtu.be\/VKxcm6K4gjE\n\n\ud83d\udd8c\ufe0f Discover customization techniques\nThe Design Maker offers an array of customization techniques, including DTG printing, embroidery, all-over printing, and sublimation. Let your imagination run wild and explore different methods to craft the perfect product.\n\n\ud83d\udd27 Start using the design tools\nWith Printful\u2019s Design Maker, you can upload your design element, create text-based designs, add clipart, or combine them. Place the design elements on the print area and arrange them in layers that can be resized, repositioned, and customized individually.\n\n\ud83d\udca5 Enhance your designs with Premium Images\nElevate your creations with premium stock images, vector graphics, and pattern designs. Access an extensive library of visual resources that will add flair and finesse to your products.\n\n\ud83d\udcf8 Visualize your designs with one-of-a-kind mockups\nCurious to see how your designs look in real life? Download mockups and glimpse your products before they hit the market. We\u2019ve got various mockup options to cater to your needs.\n\n\ud83d\udc56 Design all-over print products\nOur Design Maker lets you craft intricate designs that cover the entire product\u2019s surface. Design eye-catching all-over print yoga leggings, apparel, and more\u2014it\u2019s the perfect canvas for your artistic vision.\n\n\n_____\n\nPrintful is the easiest order fulfillment system you’ll ever use, free to set up, and with no monthly fees! You sell products on your store, we automatically process and fulfill them when orders come through, and ship them out to your customer. Easy as that!\n\nMaster the art of ecommerce:\n\nPrintful Ecommerce Integration Tutorials: http:\/\/bit.ly\/2r6O6eO\nSetting up Shop with Printful: http:\/\/bit.ly\/2QycJvI\nDigital Marketing Techniques: http:\/\/bit.ly\/2LvyryY\nEcommerce Tips: http:\/\/bit.ly\/2puPTdh\nDesign, Style & Trends: http:\/\/bit.ly\/2OnNzNS\n\nFollow us on social media:\nTikTok: https:\/\/bit.ly\/3mlBMRr\nFacebook: http:\/\/bit.ly\/2RJOzLW \nTwitter: http:\/\/bit.ly\/2WKB1n9 \nInstagram: http:\/\/bit.ly\/2Vs9jP1 \n\nSubscribe to our blog to get the inside scoop and suggestions on how to make the most of your online drop-shipping apparel store: https:\/\/www.printful.com\/blog\/\n\nSubscribe to our youtube channel to help guide you through our drop-shipping paradise: http:\/\/bit.ly\/2MRU5uN \n\nGet in touch with us at: [email protected]\n\n_____\n#printful #printondemand”,”thumbnailUrl”:”https:\/\/i.ytimg.com\/vi\/1ZPEiosTssE\/sddefault.jpg”,”uploadDate”:”2023-07-26T15:26:15Z”,”contentUrl”:”https:\/\/youtu.be\/1ZPEiosTssE”}]}

preview
play-button

Valuable read: 11 Things You Didn’t Know Printful’s Design Maker Could Do

To design products, you can either go to Printful’s Catalog, choose a product, and start designing from there, or go to your Dashboard > Product catalog, choose a product, and click Create product template.

a man wearing sunglasses and a black sweatshirtSource: Printful

You’ll be taken to a window where you can personalize your product. Once you’re happy with your design, click Save to templates. On the right side of the screen, you’ll see products you can add to your store with the same design. 

a screenshot of a computer screenSource: Printful

Once you’ve saved the template, you can access it from your Dashboard. Simply go to Product templates.

a screenshot of a website

From there, you can add it to your store by clicking the red button and following the instructions, or download mockups by clicking on the three dots in the upper right corner and selecting Download mockups.

a screenshot of a computerSource: Printful

You can choose between standardized templates (basic mockups) and customizable templates you can build yourself (custom mockups).

a screenshot of a computerSource: Printful

For this example, we’re selecting standard templates. All you need to do is select the product templates you like, choose PGN or JPG images, and click Generate mockups. The system will create the mockups, and the red button will change to Download mockups. Click on it, and you’ll get all the mockups you selected.

a screenshot of a computer screenSource: Printful

Use the mockups for your catalog or social media marketing.

Alternatively, you can order product samples and make the images at home or in a studio.

Now it’s time to set prices for your dropshipping store.

{“@context”:”http:\/\/schema.org”,”@type”:”WebPage”,”video”:[{“@type”:”VideoObject”,”name”:”How to Price Products – Print-On-Demand Pricing Strategies with Printful”,”description”:”Get started with Printful today \u27a1\ufe0f http:\/\/bit.ly\/2KENDaC\n\nAre you pricing your products at a loss? \ud83e\udd14 Four steps to follow when dealing with print-on-demand product pricing + a REAL example of the whole process at the end! \ud83d\udccb\n\n______________________________________________\n\ud83d\udce3Checklist and resources:\n\nSTEP ONE: ASSESS YOUR PRODUCT COST 00:00\n1. DESIGN COSTS\n\ud83e\uddec DESIGN PRICE \/ NUMBER OF DESIGNS YOU PLAN TO SELL = DESIGN COST PER PRODUCT\n\ud83e\uddec DESIGN PRICE \/ YOUR PROFIT MARGIN = MINIMUM ORDERS TO SELL\n\ud83e\uddec YOUR HOURLY RATE x HOURS SPENT ON THE DESIGN = DESIGN PRICE\n\ud83d\udccd Printful Mockup generator: http:\/\/bit.ly\/2hSONEi\n\n2. PRODUCTION COSTS\n\ud83d\udccd Printful Products page: http:\/\/bit.ly\/2p9mvUr\n\n3. SHIPPING COSTS\n\ud83e\uddec YOUR RETAIL PRICE + PRINTFUL\u2019S SHIPPING RATE = YOUR RETAIL PRICE WITH FREE SHIPPING\nWatch our shipping video: http:\/\/bit.ly\/37qftBu\nPrintful Shipping page: http:\/\/bit.ly\/2AOTClq\n\n4. TAXES\n\ud83d\udccdTaxes and Billing FAQ: http:\/\/bit.ly\/345V1U9\n\n5. PLATFORM FEES PER ORDER\n\nSTEP TWO: ADD A PROFIT MARGIN 04:42\n\ud83e\uddec PRODUCT COST + PROFIT MARGIN = RETAIL PRICE\n\nSTEP THREE: ADD UP OTHER COSTS 05:24\n\ud83e\uddec OTHER MONTHLY COSTS \/ YOUR PROFIT MARGIN = MINIMUM ORDERS PER MONTH\n\nSUMMARY 05:59\n\nSTEP FOUR: REVIEW YOUR PRICES REGULARLY 06:22\n\nPRICING A PRINTFUL T-SHIRT: EXAMPLE 09:23\n\ud83d\udccd Excel sheet example: http:\/\/bit.ly\/35hujbB\n\n_\n\nPrintful is the easiest order fulfillment system you’ll ever use, free to set up, and with no monthly fees! You sell products on your store, we automatically process and fulfill them when orders come through, and ship them out to your customer. Easy as that!\n\nMaster the art of ecommerce:\n\nPrintful Ecommerce Integration Tutorials: http:\/\/bit.ly\/2r6O6eO\nSetting up Shop with Printful: http:\/\/bit.ly\/2QycJvI\nDigital Marketing Techniques: http:\/\/bit.ly\/2LvyryY\nEcommerce Tips: http:\/\/bit.ly\/2puPTdh\nDesign, Style & Trends: http:\/\/bit.ly\/2OnNzNS\n\nFollow us on social media:\nFacebook: http:\/\/bit.ly\/2RJOzLW \nTwitter: http:\/\/bit.ly\/2WKB1n9 \nInstagram: http:\/\/bit.ly\/2Vs9jP1 \n\nSubscribe to our blog to get the inside scoop and suggestions on how to make the most of your online drop-shipping apparel store: http:\/\/bit.ly\/2GctN5Y\n\nSubscribe to our youtube channel to help guide you through our drop-shipping paradise: http:\/\/bit.ly\/2MRU5uN \n\nGet in touch with us at: [email protected] or (818)3517181 \nMonday to Friday from 9am to 8pm EST\n\n______________________________________________\nAbout this video:\n\nProduct pricing is one of the most important decisions you have to make for your store. It covers everything from your business finances to your product\u2019s place in the market\u2014and it\u2019s not a decision that you\u2019re only gonna make once. Remember that there is no one perfect way to price your products, and there certainly isn\u2019t a perfect price I can just go out and share with you. Each case will be different, but in this video I will show you how to approach every pricing decision with calculated care. \n\nBefore you can worry about how you\u2019re priced in relation to your competitors and how your prices meet customer expectations, you need to make sure you\u2019ve found a sustainable base price. That\u2019s why you need to assess your expenses. Your retail price should consist of all of your product costs plus your profit margin. Your product costs may include designing, production and shipping costs, as well as taxes and platform fees per order. You can adjust your profit margin as you see fit and what your competitors dictate, but be sure to take in mind other costs and calculate the minimum number of orders you have sell to cover them. When you have this process set up, you can move on to step four\u2014reviewing your prices.\n\nUse strategies like market or competition-oriented pricing, demand or dynamic pricing, anchor pricing, discount pricing or penetration pricing.\n\nIt\u2019s tempting to sit back and leave your prices as they are, but that would be a mistake. Demand for your products might rise or decrease, some additional product costs may come along and your retail product price should always change as a result. The work has just begun, but you\u2019re on the right path.\n\nCome back to your product pricing strategies on a regular basis\u2014go over your product costs and see if there have been some changes, try out something new and keep up the good work.\n\n_\n#printful #printondemand #profitmargin”,”thumbnailUrl”:”https:\/\/i.ytimg.com\/vi\/_kwXAFdvKNk\/sddefault.jpg”,”uploadDate”:”2019-11-21T15:39:35Z”,”contentUrl”:”https:\/\/youtu.be\/_kwXAFdvKNk”}]}

preview
play-button

You can visit our pricing guide for valuable information on what you must pay for each product category and links to resources on taxes, shipping, and more.

a collage of people posing for a photo

Price breakdown for each product category. Source: Printful

When you add products to your store, pricing will be the last step you must complete. Here’s what you’ll see.

a screenshot of a websiteSource: Printful

You’ll see the Printful price (what you pay for the product), you’ll have to set your retail price (what your customers pay), and you’ll also see the estimated earnings you’ll get from each sale.

Online consumers are 6 times more likely to value free shipping over fast shipping. If you want to offer free shipping, include the shipping costs in your final price so your profit margins don’t suffer.

Setting the right product price involves several factors to ensure you cover costs, remain competitive, and make a profit. 

  • Calculate your costs. Sum up production, shipping, taxes, fees, and website or marketplace costs.

  • Research competitors. Compare prices for similar niche products to stay competitive.

  • Consider your brand positioning. Adjust prices based on quality and brand exclusivity.

  • Factor in profit margin. Aim for a 20%-50% markup on costs.

  • Test and adjust. Revise prices based on feedback and sales data.

Transparency with your customers about why your products are priced a certain way can also help justify higher prices, especially if you offer superior quality or time-consuming, unique designs.

Valuable read: 8 Ways to Market Expensive Products So They Look Like a Steal

Now, on to the last part of launching your POD business—the marketing. Creating a marketing strategy is a huge component of attracting customers to your print-on-demand business. 

Valuable read: How to Develop an Effective Marketing Strategy

Here’s how to get started:

  • Identify your target audience. Let your ideal customers’ demographics guide your marketing efforts: their demographics, interests, and buying behaviors.

  • Choose your channels. Pick and use the marketing channels that best reach your audience. Social media, email, and content marketing (like blogs and videos) are good starting points.

  • Create engaging content. Use visuals of your products, customer testimonials, and behind-the-scenes glimpses of your design process.

  • Leverage SEO. Optimize your store and content for search engines to increase visibility by using keywords related to your products and niche. If your store’s on a marketplace, the SEO will vary based on the site you’re on.

  • Run promotions. Offer introductory discounts or bundle deals to encourage first-time purchases.

  • Analyze and adjust. Use analytics to track the performance of your marketing activities and adapt your strategy based on what works best.

Engage actively with your audience by responding to comments and messages to foster a sense of community. Always collect feedback from your shoppers to continuously improve your products and marketing strategies.

Remember, marketing is about trial and error. Stay flexible, test different approaches, and refine your strategy based on results.

Printful logo
man with jacket
Printful logo

Create and sell custom products online

Let’s go

@media (max-width:768px) {
.pf-btn-lg { height: 40px; line-height: 38px; min-width: 88px; font-size: 16px; }
}

How to choose between print-on-demand services

When choosing between print-on-demand services, consider these five key factors:

  • Product quality and variety. Evaluate the range of products offered and assess the quality of samples. Also, consider print quality and your product’s packaging, which will contribute to customer satisfaction. High-quality products, prints, and packaging are crucial to be successful.

  • Printing and shipping costs. Compare and weigh out the costs associated with printing and shipping. While lower costs can increase your profit margins, you must check if the price point doesn’t come at the expense of quality. 

  • Integration capabilities. Look for an on-demand service that easily integrates with your online store platform (e.g., Shopify, Etsy). If you don’t have a store yet, look for the company offering the widest platform selection so you get the most options.

  • Customer service and support. Choose a print-on-demand service with reliable customer support. Efficient handling of issues, like order errors or shipping delays, is vital for customer satisfaction.

  • User reviews and reputation. Research reviews and the print-on-demand company’s reputation on Facebook groups, online forums, and industry-specific websites. This can give you a broader understanding of their reliability, product quality, customer service, and how they handle issues. 

Researching and comparing print-on-demand companies is fundamental to the success of your online business, so consider these factors carefully.

Time to launch your own online store and start selling

Equipped with this blueprint for launching a successful print-on-demand business, the only thing left is to take that leap. Don’t let hesitation hold you back. Launch your online store, bring your creative ideas to life, and start selling today. Your entrepreneurial journey begins now—embrace it with confidence and enthusiasm.

Read next: Print-on-Demand Statistics and Trends You Should Know in 2024



Source link