Author: Lincoln Bardsley

Shahzad Chagani runs operations for PE Energy, a Houston, Texas-based supplier of industrial equipment and supplies. The company collects leads online from worldwide B2B buyers and relies on its Colombia-based sales team to convert them into customers. “Colombia is pretty Westernized,” Chagani told me. “We find a lot of college-educated talent there.” In our recent…

In the age of digital transformation, the marketing scene got a facelift. Businesses now wield powerful tools to boost their reach sky-high. But hey, every online business is armed to the teeth with these tools too! For ecommerce businesses to thrive, they need to implement top-notch strategies that target customers precisely when they’re making crucial buying decisions. One powerful tactic for this is hyperlocal social media marketing. Here’s…

Affiliate marketing has become a high-value, low-risk way to drive sales and brand awareness for companies—and to generate revenue for their affiliates. The affiliate marketing industry is worth $8.2 billion and has plenty of opportunities for those looking to make money online. As an affiliate marketer, there is no shortage of affiliate marketing programs to…

For years Google denied using clicks on organic listings as a ranking signal. We now know otherwise. Recently revealed documents show Google indeed uses click-related signals in its algorithm. Here’s an overview of those documents with my takeaways on the search engine optimization impact. Organic Clicks At Google’s federal antitrust trial last year, Google Search…

Black-owned businesses have not had equal access to financial capital compared to their white counterparts in the US. According to the Minority Business Development Agency, racial discrimination and unfair lending practices are among the reasons for this disparity. This is why grants can be especially helpful to Black business owners. 9 grants for Black business owners…

Getting revenue is (arguably) the most exciting part about having an online store. So, in this article, we’ll cover how you get paid when selling with Printful.  Note: We’ll briefly touch on the billing process where necessary, but since billing has been covered extensively, we’ll focus specifically on payouts. Does Printful pay sellers directly? No,…

Forget chasing your audience across the digital Wild West. Imagine a world where your marketing messages land right in their hands, ready to convert. This is omnichannel marketing for you — a strategic approach that employs multiple channels to deliver a consistent brand experience. The secret of this approach lies in reaching your customers where and when they prefer to be reached. In this article, we’ll dive into the dynamic duo of email…

Swimsuits have long been at the center of fashion and cultural debates, making them one of the most controversial pieces of clothing. Over the years, they’ve turned heads and sparked significant changes in style and functionality. The swimwear industry has transformed immensely over the last century, from full-body coverage to tiny bikinis. It has become…

Every week we publish a rundown of new products from companies offering services to ecommerce and omnichannel merchants. This installment includes updates on generative AI, product images, page speed optimization, automated marketing, digital payments, omnichannel management, and the metaverse. Got an ecommerce product release? Email [email protected]. New Tools for Merchants: May 29 GoDaddy expands Generative…

With over a billion active monthly users and a highly engaged community, it’s no surprise that businesses turn to Instagram for advertising. In this blog post, we’ll dive into everything you need to know about advertising on Instagram and how it can benefit your online store. So grab a cup of coffee and get ready to elevate your Instagram advertising strategy with these tips! How Do You Promote a Business on Instagram? There are…