Author: Lincoln Bardsley

[ad_1] Here is a list of new product releases and upgrades from companies offering services to ecommerce and omnichannel merchants. There are updates on AI-powered shopping, fulfillment, local marketing, website builders, and video advertising. Got an ecommerce product release? Email [email protected]. Product Releases: February 6 Shopify launches new tools in the Winter ’24 Edition. Shopify…

[ad_1] Google Ads has invested heavily in video. Recent examples include new YouTube advertising formats and Performance Max video campaigns. Video isn’t solely a brand awareness play. Compelling product videos can generate sales while promoting the brand. Google refers to this method as “leveling up for action” using ABCD principles: Attention, Branding, Connection, Direction. “Leveling…

[ad_1] Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. ChatGPT can help identify and analyze direct and indirect competitors, including those you’ve not heard of. Here are some essential prompts. Identify Competitors ChatGPT’s assessment of competitors is useful for understanding a brand’s positioning in…

[ad_1] Leading web browsers and email clients are doing more to stop user tracking, effectively reducing or eliminating the conversion signals many marketers depend on. Advertisers love connecting ads with sales. That’s how they measure return on advertising spend, a key metric. The same goes for ecommerce affiliate marketers, who need to know which affiliate…

[ad_1] Aaron Orendorff is a chaplain turned writer turned digital marketer. He was the first editor-in-chief at Shopify Plus and then vice president of marketing at Common Thread Collective, an ecommerce agency. He’s now head of marketing for Recart, an SMS platform. His passion is empowering colleagues and clients. He told me, “I find joy…

[ad_1] In 2024, protecting customer data is crucial for ecommerce businesses. However, recent large-scale data breaches, such as Casio’s breach, which hit their customers in 149 countries, have highlighted the need for better data privacy in online retail. When companies fail to secure sensitive customer information, it damages consumer trust and can seriously impact their business. So, what measures should ecommerce companies take to enhance data privacy while…

[ad_1] Years ago Google ranked organic listings by exactly matching search queries to text on a web page. Search engine optimization involved creating multiple pages containing all sorts of keyword variations. The result was an avalanche of inferior content ranking at or near the top for long-tail queries. Search engines no longer rely on exact-match…

[ad_1] The global consumer class will expand by 109 million people in 2024. That’s according to “Beyond Borders 2024,” a report by Ebanx, the Brazil-based payments provider, addressing the digital economy in emerging markets. The report highlights how digitization is transforming key industries and fostering economic growth, resulting in a more equitable landscape between emerging…

[ad_1] The success of your online store depends on various factors like marketing, product quality, and customer service. But have you ever wondered how the user experience of your website affects the growth of your business? In today’s digital world, user experience design has become essential to any ecommerce business strategy. This article will define UX design, explain its process and principles, and explore examples of best practices in user…

[ad_1] Welcome to the “Success Stories” section of the Ecwid blog, where we proudly present inspiring stories of business owners who use Ecwid by Lightspeed. Get ready to connect with like-minded entrepreneurs and discover valuable insights on using Ecwid to grow your business. What is Aspen Gay Ski Week? Aspen Gay Ski Week (AGSW) is a week-long gay ski event that has been taking place in Aspen, Colorado, for 47 years. The…